· Naturefund press release

Naturefund announces partnership with 1% for the Planet

Naturefund proclaims the partnership with 1% for the planet an is now  eligible to receive donations from 1% member companies, placing them among a diverse, global network of environmental organizations.

New partnership with 1% for the planet

Naturefund is a new nonprofit partner of 1% for the Planet, an alliance of over 1,200 member companies in 48 countries that give one percent of revenues to environmental causes. We are now eligible to receive donations from 1% member companies, placing them among a diverse, global network of environmental organizations. 1% member businesses fuel this non-profit network through their annual contributions, which totaled over $22 million in 2011. Partnership with 1% greatly expands the potential pool of funding to which we can look to for support. Newly approved we contribute to a healthier planet by buying land for nature, in order to protect habitat for the great variety of species. With climate change in mind, we concentrate on buying forests and replanting them. Over 3,000 non-profits worldwide are included in the 1% network, and over $100 million has been funneled to its nonprofit partners to date. “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful force in solving the world’s problems,” Yvon Chouinard, founder of 1% for the Planet.

About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the planet is a growing global movement of over 1,350 member companies in 43 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new Business joins the 1% for the planet movement. As a Network, the 1% community has become a frontrunner in funding the work of environmental Groups around the world. To learn more about 1% go to:  www.onepercentfortheplanet.org

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